About this course
What do business luminaries like Amazon, Facebook, Google, and Netflix have in common? They’re digital businesses – meaning that they blur the digital and physical worlds – and their CEOs have built companies from idea to over $10 billion in revenues and kept them growing at an annual rate of at least 20%.
The surprising reality is that while you may never reach their level, you can be a better leader by learning from their success. The key is to understand how they grappled with the basic questions of digital strategy and action. How did they:
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- Decide what problem to solve?
- Create a product that customers were eager to buy?
- Build their teams to capitalize on growth?
- Raise capital?
- Win market share?
- Sustain growth?
In this business and management course, you will learn from these maestros how to pick digital strategies with the greatest potential; use prototypes to match your product to unrelieved customer pain; identify, attract, and motivate the talent your company needs to grow; raise capital while maintaining control of your company’s future; win market share by delivering customers a quantum value leap; and build disciplined growth trajectories.
This course will combine the principles of Entrepreneurial Thought & Action ® with the ideas developed in the instructor’s books Hungry Start-Up Strategy (2012) and Disciplined Growth Strategies (2017). It will inspire you with in-depth case studies of how Amazon CEO Jeff Bezos built its most profitable business by selling companies access to the computer infrastructure that powers its e-commerce business; how Facebook boosted 37-fold its April 2012 $1 billion investment in Instagram; how Netflix CEO Reed Hastings wiped out Blockbuster Video through its DVD-by-Mail service and in 2007 moved to replace that service with online streaming when Apple launched the iPhone.
At a glance
Language: English
Video Transcript: English
Associated programs:
Associated skills: Selling Techniques, Digital Media Strategy, Infrastructure, Management, Growth Strategies, Market Share
What you’ll learn
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- Apply the five tests of a great entrepreneurial idea
- Use prototypes to discover the best product/market fit
- Maintain control by varying capital sources at four stages of startup development
- Win market share by delivering customers a quantum value leap
- Build a culture that attracts top talent and turns customers into advocates
- Chain five vectors into a sustainable growth trajectory
